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Southwest Fastener Hires New Marketing Director

Vanessa McMurry-Cox will lead e-commerce and social media programs.


Southwest Fastener announces that Vanessa McMurry-Cox has joined the company as Marketing Director.

Southwest Fastener (http://www.swfastener.com) announces that Vanessa McMurry-Cox has joined the company to help grow their current marketing efforts.(Contractor Supply profiled Southwest Fastener in our April/May 2010 issue. Click here to read that story.)

Joining in advance of the launch of Southwest Fastener’s new website at the end of May, coupled with a four part brand awareness campaign created by their Advertising Agency, TMB Partners (http://www.tmbpartners.com/) Vanessa will help with the implementation and success of the campaign.

Vanessa comes with a wealth of experience within the Advertising and Marketing Industry, having spent the last two years at AOR Direct LLC where she was instrumental in creating and maintaining the agency's social networking accounts on Facebook, Flickr, Google+, LinkedIn, and Twitter to name a few.

Additionally, she coordinated the company's various advertising and marketing projects involving display, mobile, print, and online ads as the company’s Advertising & Marketing Coordinator. Vanessa has also worked for Pulte Homes Inc., and Del Webb in marketing and account management positions.

She graduated from Northern Arizona University with two Bachelor’s degrees in Advertising & Public Relations respectively.

Mike Birkhold, Vice President of Southwest Fastener said “The management of Southwest Fastener is pleased to have Vanessa join our management team. She will be working closely with our Advertising Agency to help further develop and carry out Southwest Fastener’s marketing, advertising, promotional and organizational objectives.”

Southwest Fastener is a proud member of the Associated General Contractors (AGC), the Western Association of Fastener Distributors (WAFD), the Specialty Tools & Fasteners Distributors Association (STAFDA), and Sphere1.

For additional information, contact Vanessa McMurry-Cox at vmcmurrycox@swfastener.com or call 602-550-6788. Visit the company at www.swfastener.com

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