STAFDA Offers Free Showroom Design Webinar
May 14 webinar features Greg Gorman, author of STAFDA's Showroom Manual.
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In STAFDA's 2010 Creating an Attractive Showroom Manual, Greg Gorman provided an in-depth "how to" guide on improving all aspects of showroom design, layout, visual merchandising and understanding how it effects customers and impacts sales.
On Tuesday May 14, a new webinar, free for STAFDA members, follows up on the Manual and highlights showroom opportunities for owners, managers and sales staff by applying retail aspects to their businesses.
Gorman will cover:
- Identifying key merchandising focal points and opportunities on both the floor and wall areas.
- Understanding basic focal point merchandising needs and using cross-merchandising to increase impulse sales.
- Working with display props to properly present merchandise and add visual excitement that not only garners customer attention but entertains them at the same time.
- Controlling traffic flow while maximizing merchandise exposures — with major and minor emphasis.
This free webinar will be a content-rich 45-minute module followed by a 15-minute question and answer session.
Contact STAFDA at 800-352-2981 or email Cathy Usher at cusher@stafda.org.
CONTRACTOR SUPPLY MAGAZINE
The April/May 2024 issue of Contractor Supply magazine is here!
This digital edition is sponsored by BECK AMERICA Inc.
Our cover story, Masters of Fasteners, visits Interstate Screw Corp. of metro Miami, which serves the fastening needs of south Florida, the Caribbean and Central and South America.
Also in this issue,our Industry Updates cover Adhesives, Tapes and Sealants, Anchoring Systems and Safety and PPE.
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