Laticrete Supercap adds two sales pros

Michael Getzlaf joins as sales rep; David Meyers becomes area business manager.

Laticrete Supercap has expanded its ranks. Michael Getzlaf has joined the company as an Independent Sales Representative and David Meyers has become an Area Business Manager.

Michael Getzlaf has joined Laticrete Supercap as an Independent Sales Representative Michael Getzlaf is a long-time Independent Sales Representative for Laticrete. In his expanded role, Mr. Getzlaf adds the Laticrete Supercap System to the lines of products he represents and will specify The Next Generation Slab concept to architects and general contractors.

Mr. Getzlaf serves as President of Canadian Mosaic Inc. and has represented Laticrete products throughout the western Canadian market. Canadian Mosaic Inc. is a sales and marketing agency that promotes manufacturing companies throughout this region. Mr. Getzlaf studied at the Canadian Securities Institute and University of Regina.

He currently resides in Calgary with his wife Michelle and two children.

David Meyers joins Laticrete Supercap as an Area Business Manager.David Meyers has joined the company as an Area Business Manager to help meet the growing demand of the Laticrete Supercap System.

In his new role as Area Business Manager, Mr. Meyers will strategically expand the Laticrete Supercap business within the Chicago and greater Midwest market, focusing efforts on key architects, contractors and owners of major construction projects.

Mr. Meyers has 25 years of experience in the construction industry. He has been with Laticrete for nearly ten years, most recently as a National Key Account Specialist managing the Corporate Specification Program as it grew from eight to 135 active national account partners.

Mr. Meyers holds an MBA from DePaul University’s Charles H. Kellstadt Graduate School of Business and received his Bachelor Degree in Architecture from University of Illinois at Urbana-Champaign.

He currently resides in Yorkville, IL with his wife Nancy and 11-year old son Maxwell.

For more information on The Next Generation Slab, visit