Posted February 22, 2016

Kubota Engine America and SmartEquip announce partnership

Partnership will expand Kubota's reach and improve efficiency in the rental market.

Kubota Engine America Corp. is unveiling plans to join the SmartEquip Network utilized by a majority of fleets in the rental market. Company leadership is announcing the partnership at The 60th Anniversary ARA Rental Show in Atlanta, Feb. 21-24, 2016, at booth #4065. The new platform will allow KEA to improve parts and service support efficiency for rental companies, fleet owners, dealers and distributors.

SmartEquip is an advanced program that acts as an online portal for large rental agencies, merging technical support data, parts information and ordering services into one location.

“The software makes it easy for rental agencies to place orders for high quality Kubota products, without the hassle of finding and contacting a parts supplier,” says Kevin Keyes, Vice President of Sales and Marketing for Kubota Engine America. “Using the SmartEquip Network is easier, smarter and faster, and it will ultimately allow us to better serve customers who are looking for our unmatched reliability.”

The expanding network serves as a single source for most of the rental equipment industry, connecting more than 40,000 users with more than 160 brands of equipment.

Ron Piccolo, Senior Vice President of Sales and Marketing for SmartEquip says, “SmartEquip is proud to welcome Kubota Engine America to our growing list of OEM partners. The complexity of today’s engines makes our partnership even more important because we link the fleet owner to the manufacturer to insure the repair process is accurate and efficient.”

“Our partnership will not only minimize downtime for end users, but will also decrease maintenance costs for rental companies because we can protect our engines,” adds Kubota Engine America President Tomokazu Matsushita.

He says while the economy is uncertain, he sees a lot of growth potential in the rental market.

“For our industry, more people than ever before are using rental companies instead of purchasing. So improving our relationships with them through SmartEquip is vital.”

KEA leaders will officially launch SmartEquip in April of this year and plan to offer both regular and emergency ordering options for rental agencies.

To learn more about Kubota Engine America, stop by booth #4065 at The Rental Show or visit For information about the SmartEquip Network: