Posted October 12, 2016

Custom Equipment adds new sales manager

David Carlson brings 18 years of experience in regional sales development.

Custom Equipment, Inc. welcomes David Carlson as its new North American sales manager.

Custom Equipment, Inc. welcomes David Carlson as its new North American sales manager. In this new role, Carlson will focus on regional sales growth and territory development of Hy-Brid Lifts, Custom Equipment’s line of lightweight aerial work platforms.

“David’s industry experience and territory knowledge will be an asset to our company and our customers,” said Justin Kissinger, Custom Equipment marketing manager. “He will introduce more contractors to the safety and versatility of Hy-Brid Lifts and work with customers to give them the best possible solutions and services for their scissor lift needs.”

Carlson oversees independent and national accounts and manages the upper Midwest territory over to the West Coast.

He brings 18 years of experience in regional sales development with a diesel engine manufacturer to his new position. Previously, he worked as a service administrator, product support manager and branch manager for a construction equipment distributor. He started at Hy-Brid Lifts in June.

“With my construction background, I understand the challenges contractors face. Hy-Brid Lifts provide innovative and efficient solutions to those challenges,” Carlson said. “I look forward to bringing those solutions to customers along with the family-owned support for which Hy-Brid Lifts is known.”

Custom Equipment engineers and manufactures all-purpose Hy-Brid Lifts’ brand of scissor lifts in electric self-propelled and push-around models. The all-purpose lifts offer exceptional capabilities in a heavy-duty but lightweight design, are easy to maneuver and reach working heights as high as 20 feet. Contractors and maintenance technicians can use them from start to finish for a wide range of applications in industries as diverse as construction, drywall, electrical, HVAC, industrial manufacturing, painting and plumbing.

For more information: Custom Equipment, 2647 Highway 175, Richfield, Wis. 53076; 262-644-1300; fax 262-644- 1320;;