Posted February 14, 2017

Custom Equipment appoints Schneider director of sales

Dan Schneider returns to company with more than 25 years of manufacturing industry experience.

Custom Equipment, Inc. welcomes back Dan Schneider as director of sales. Custom Equipment, Inc. welcomes back Dan Schneider as director of sales. Schneider focuses on continuing the growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level aerial work platforms.

“Dan’s industry experience as well as his strategic business focus and knowledge are assets to our company and our customers as we continue to be the premier provider of low-level lifts worldwide,” said Justin Kissinger, Custom Equipment marketing manager.

Schneider comes to Hy-Brid Lifts with more than 25 years of manufacturing industry experience, which includes general management, sales and marketing management, business development, corporate planning and service distribution. Previously, he held VP sales and marketing as well as director of sales and business development positions with medium to large global manufacturing companies.

“Customers value equipment that helps them work safely, productively and profitably,” Schneider said. “I look forward to communicating and delivering that strategy with Custom Equipment’s low-level access units.”

Custom Equipment engineers and manufactures all-purpose Hy-Brid Lifts brand of scissor lifts in electric and push-around models. The all-purpose lifts offer exceptional capabilities in a heavy-duty but lightweight design, are easy to maneuver and reach working heights up to 20 feet. Contractors and maintenance technicians can use them from start to finish for a wide range of applications in industries as diverse as construction, drywall, electrical, HVAC, industrial manufacturing, painting and plumbing.

For more information, phone 262-644-1300; email or visit