Posted June 27, 2017

Hoffmann Group acquires Contorion GmbH

Deal will strengthen Hoffmann's digitalization competencies. 

Hoffmann Group, Europe’s leading system partner for high-quality tools, and Contorion GmbH, a specialist online provider of professional trade and industry supplies, has signed an agreement for the acquisition of Contorion by Hoffmann. Closure of the acquisition is subject to approval by the relevant anti-trust authorities.

“Contorion complements our business model perfectly,” explains Dr. Robert Blackburn, Chairman of the Board of Executive Directors and CEO of Hoffmann Group. “This strategic move will allow us to significantly expand our expertise in the digitalization space. In the future, by working together, we will be able to serve our customers even more effectively with better, faster, and more detailed advice across all markets and channels. We warmly welcome Contorion’s employees with their positive, dynamic start-up culture to the Hoffmann family.”

“Joining forces with Contorion will further strengthen our innovative drive,” adds Dr. Christoph Steiger, Director of Digital Business and Chief Digital Officer at Hoffmann Group. “This young team will form the core of our innovation hub dedicated to continuously developing new, digital offers for our customers.”

“We look forward to leveraging our strengths even more effectively through our alliance with Hoffmann,” elaborates Dr. Frederick Roehder, Founder and Managing Director of Contorion. “We will bundle and expand our individual strengths and capitalize effectively on the resulting market potential. There is huge scope for growth here.”

Contorion was founded by Dr. Frederick Roehder, Dr. Richard Schwenke and Tobias Tschötsch in the spring of 2014 and has since followed a dynamic trajectory. The company employs around 130 people at its headquarters in Berlin and achieved revenue of approximately EUR 20 million in the first half of 2017. Contorion will be incorporated into the Hoffmann Group as an independent company brand. The Group plans to further expand Contorion’s site in Berlin.

Based in Knoxville, Tennessee, Hoffmann Group USA is a wholly-owned subsidiary of The Hoffmann Group, Europe's leading system partner for quality tools. The company offers 62,000 quality tools from 500 of the world’s leading manufacturers including GARANT, Hoffmann’s own premium brand. Hoffmann product lines include hand tools, cutting tools, workstations, and storage options.

Hoffmann Group, with an international corporate headquarters in Munich, Germany, combines trading competence with leadership in both manufacturing and service. This combination guarantees reliability in supply, quality, and productivity in the tooling sector to more than 135,000 customers. The company, with its worldwide partners and over 2,500 employees, serves major companies as well as medium-sized and small companies in more than 50 countries.

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