Werner Ladder sponsors first Spanish broadcast of NCAA Men's Final Four
First ever Spanish language coverage debuts April 1.
In a momentous first for both Westwood One and the NCAA, the network today announced it will broadcast the 2017 NCAA Men’s Final Four in Spanish, the Championship’s first-ever Spanish language broadcast on any platform. This event will be produced by Westwood One in partnership with ESPN Deportes and presented by Werner Ladder.
Westwood One Sports will present full play-by-play Spanish action from the NCAA Men’s Final Four on Saturday, April 1, and the National Championship Game on Monday, April 3, live from the University of Phoenix Stadium in Glendale, Arizona.
Coverage can be heard on more than 100 radio stations nationwide, WestwoodOneSports.com, and SiriusXM radio. Additionally, the broadcasts will be available for fans on mobile devices via NCAA.com/MarchMadness, TuneIn.com, and the free TuneIn app.
“One of our strategic priorities is to continue to diversify the fan base for college basketball, and a Spanish-language broadcast of our championship on a platform of this magnitude goes a long way towards accomplishing that goal,” said Dan Gavitt, the NCAA’s senior vice president of basketball. “We are appreciative of our partnership with Westwood One and grateful for their efforts, as well as those of ESPN Deportes, in expanding the audience for the Final Four.”
“We are both honored and excited to be the first media platform to broadcast the Final Four in Spanish,” said Suzanne Grimes, President of Westwood One and EVP of Corporate Marketing for Cumulus Media. “This is an amazing opportunity to showcase our mass reach medium doing what it does best – connecting fans and brands to one of the country’s most spectacular sporting events. We are proud to partner with the NCAA, ESPN Deportes, and Werner Ladder for this historic event."
Westwood One Sports is home to some of the most exciting sports broadcasts on radio. In addition to NCAA Basketball, including the NCAA Men’s and Women’s Tournaments and the Final Four; it is also the exclusive provider of the Frozen Four, the Men’s Lacrosse Championship, and the Men's and Women's College World Series.
In addition, Westwood One has been the exclusive network radio partner to the NFL since 1987. Its other properties include the Masters, the Olympics, the NHL, the Triple Crown, and more. Westwood One also distributes NBC Sports Radio and CBS Sports Radio 24/7 sports talk. On social media, join the Westwood One Sports community on Facebook atfacebook.com/westwoodonesports and Twitter at twitter.com/westwood1sports. For more information, visit www.westwoodonesports.com.
Learn more about Werner ladders at www.wernerco.com/us