Posted June 20, 2017

SKF divests Reelcraft

Madison Industries to acquire company; no service disruption is expected.

SKF has signed an agreement, subject to regulatory approvals, to divest Reelcraft to Madison Industries.

Reelcraft is the leading global designer and manufacturer of the widest range of hose, cord and cable reels for industrial, commercial and professional applications.

Reelcraft’s key focus is to produce durable, quality products that make hoses, cords and cables more productive, keep them easily accessible and make them last longer. Work smarter with Reelcraft’s complete line of spring-driven, motor driven and hand crank hose, cord and cable reels.

Reelcraft will join the Madison Safety & Flow vertical of Madison Industries.

Madison Industries is one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.

"As our valued customer, you will continue to keep your current sales representative and source your products and services through your existing channel and points of contact," said Rex Larkin, Vice President, Sales and Marketing. "We look forward to adding products and services to better support you as we grow together in the future."

Visit Reelcraft at: 

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