Werner Celebrates 17 Years as the Official Ladder for March Madness
Werner again stood at the heart of an unforgettable college basketball tradition, the net-cutting ceremonies this week to celebrate the NCAA Men’s and Women’s Regional and National Championships.
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As part of the annual tradition, Werner creates exclusive podium ladders built specifically for the NCAA games. Engineered with the players and coaches in mind, the Werner Ladders feature wider rungs, a larger platform and higher guardrails to accommodate varying heights, weights and shoe sizes to ensure safety when it matters most.
“March Madness represents the defining moments of college basketball and Werner is honored to provide the ladder that champions climb,” said Stacy Gardella, head of global marketing technology and operations at ProDriven. “As an industry leader trusted worldwide, our involvement starts months in advance by building each custom ladder with care and precision. From design to delivery, every part of our NCAA partnership reflects the scale, pride and energy our team brings to this celebrated experience.”
Engineered for Champions
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| For 17 years, Werner has provided the podium ladder players and coaches to cut the nets during NCAA March Madness games. |
While fans may see just one ladder during the final moments of March Madness, behind the scenes, Werner is building and delivering nearly 100 customized ladders nationwide. Sixty ladders are distributed across select conference championships, as well as the Division I, Division II and Division III Men’s and Women’s Regional and National Championship Games. The remaining 40 ladders, used to support facility operations and local community programming, are donated to local YMCAs, host schools and event facilities.
As champion teams ascend these iconic ladders, scissors in hand, the Werner brand proudly appears across national broadcast, digital and print media. What began as a small tradition in the 1940s evolved into a time-honored ritual.
Werner brought the net-cutting magic straight to the fans with a one-of-a-kind experiential ladder tour in NCAA championship host cities. At select, in-person events, fans were able to get up and close with the Werner podium ladders, snap photos, and even enter to win exclusive memorabilia. After the tour wraps, the winning school can triumphantly display the Championship Werner Ladder on campus.
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