NIQ Launches AI-Enabled Platform to Provide Global Insights
NielsenIQ announced the global launch of gfknewron Supply Chain, an AI-enabled platform that provides manufacturers, distributors and suppliers with a comprehensive view of the market.
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According to NIQ, the platform will enable users to navigate the complexities of managing an end-to-end global supply chain and adapt to market changes.
“Our clients and partners are now enabled to steer their supply value chain and distribution channel business with precision,” said Tatjana Wismeth, NIQ head of distribution and supply chain intelligence. “By integrating global distribution intelligence with our platform's existing Point-of-Sale market intelligence, consumer insights, and forecasting capabilities, we are taking a major step forward in enabling our clients and partners to achieve greater success.”
She said NIQ has managed to bring these complex data sets into one single platform.
According to Wismeth, gfknewron Supply Chain offers tech and durables manufacturers and other users in-depth insights for sell-through market information based on distributor sales data from around 300 distributors across over 45 global markets and including 200 product groups in IT, consumer electronics, office, telecom and small domestic appliances.
The data is updated weekly and reports on 24 individual sales channels to provide a detail view of market data analytics.
The new platform was developed in collaboration with the Global Technology Distribution Council (GTDC) and its members.
““The tool empowers users to easily analyze distributor sales information with great flexibility across markets.,” said Peter van den Berg, general manager GTDC EMEA. “Our distributors and vendors are already looking forward to onboarding their teams and increasing their efficiency of sell-through market data analytics.”
Users can seamlessly switch between different modules, to follow growth drivers in distribution markets, brand and sales channel dynamics, price developments as well as identify top selling items on single SKU-level.
Combined with point-of-sale information, consumer insights, and the geographical coverage of NIQ’s forecasting module, the new tool offers users a broad view of market trends to help manufacturers and distributors optimize their sales and pricing strategies.
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