PFERD Rebrands as PFERD TOOLS
PFERD, a pioneer in tool solutions for over 225 years, is rolling out a new brand identity as PFERD TOOLS.
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The rebranding includes a new corporate design intended to better reflect the brand’s industry identity.
“We’re proud to have come up with a vivid, eye-catching and unmistakable brand identity. It enables us to sharpen people’s perception of PFERD TOOLS as an innovative premium brand and send a strong signal that we’re ready for the future and writing the next chapters of our success story,” said Jörn Bielenberg, CEO of August Rüggeberg GmbH & Co. KG.
To kick off the rebrand initiative, the company is using the phrase “Innovative by Tradition.” It is intended to balance PFERD TOOLs history while looking ahead to future technological advancements.
The name PFERD remains central for the brand, the addition of TOOLS, more directly associates it with the company’s area of expertise. With distinct messaging and a contemporary, fresh image, PFERD TOOLS is building on a strong foundation for the future.
The new corporate design will gradually be rolled out via digital and physical touchpoints over the next few months.
CONTRACTOR SUPPLY MAGAZINE
The April/March 2025 issue of Contractor Supply magazine is here!
Our cover story, Four Generations, One Legacy, for more than 100 years, customers have counted on the family-owned LIttle Hardware Co. in Charlotte, North Carolina to always have the right tools for the job. Now, the fourth generation of the family is leading the company into its next century.
Also in this issue are Industry Updates on Adhesives and Sealants; Anchoring Systems; and Safety Equipment.
This digital edition, sponsored by BECK AMERICA Inc., is fully searchable and contains live links to every advertiser and new product listing. Click away!
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