GE Capital Expands Offerings for Construction Equipment Dealers

Kristi Webb To Lead Combined Wholesale and Retail Finance Initiative.

GE Capital today announced it is grouping together its wholesale and retail construction equipment offerings under Kristi Webb, who has been named Commercial Leader of its Equipment Finance business. By coupling this new structure with technology investments, GE Capital is providing construction equipment dealers with options to help them better manage both their wholesale purchasing and retail sales initiatives.

“Low activity levels in the construction sector have created cash-flow pressures for dealers and end users,” said Webb, who has more than 20 years of sales and marketing experience. “Our wholesale options allow capital-savvy dealers to stock equipment without draining their own cash positions. Our retail leases and loans, including our innovative Rebate lease, help dealers provide affordable offerings to customers who are also concerned about financing their purchases.”

GE Capital is making a significant investment into technology that will provide speedy decisions on credit applications, easy document preparation and same-day funding decisions for retail lease and loan transactions. Construction equipment dealers have long relied on GE Capital’s well-known COMS system to manage inventory finance transactions online. Under this new structure, they will also be able to offer improved retail financing options to their customers, provided through one source.

“Successful dealers know that having a great product to sell is only half the equation,” said Webb. “In today’s re-set economy, their customers may want to hold onto the cash they have or protect their current credit lines, or they may be experiencing difficulty getting financing. To help customers in this environment, retailers need to offer them a reliable source of financing.”

About GE Capital, Equipment Finance

GE Capital is America’s largest leasing company. Through its Equipment Finance business, GE Capital provides commercial leases and loans, typically ranging from $5,000 to $25 million, to small and mid-sized manufacturers, dealers and end-business users to help drive cost efficiencies and top-line growth. Customizable financing solutions range from IT to construction, office imaging and medical equipment and to telecom, transportation, healthcare and more. For more information on dealer offerings from GE, visit

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit or follow company news via Twitter (@GECapital). GE (NYSE: GE) is Imagination at Work - a diversified technology, media and financial services company focused on solving some of the world's toughest problems. Visit