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Saint-Gobain Technical Fabrics is now Saint-Gobain ADFORS

Global name change designed to reinforce position in markets.

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Saint-Gobain Technical Fabrics announces that it has changed its company name to Saint-Gobain ADFORS. The new Saint-Gobain ADFORS identity was revealed at the 2011 Techtextil trade fair in Frankfurt, Germany and the SAMPE show in Long Beach, CA, USA.

Recognizing the need for a strong brand name in the market, the company set out to develop a new name which would reinforce their strength and position in the industrial and construction markets.

The ADFORS brand was created using a leading international agency that specializes in developing global brand names. The name was created on two very straightforward roots: "ad" (to add, to join, to combine), and "fors" (force, reinforcement). ADFORS means to "add reinforcement" to your building or product.

"We look forward to building brand equity with the new name by offering best in class service and excellent product innovation" says Rudi Coetzee, General Manager Saint-Gobain ADFORS America, Inc. "The new ADFORS name provides us the opportunity to really build a strong brand backed by the globally recognized Saint-Gobain"

Saint-Gobain ADFORS manufactures reinforcement fabrics from traditional and innovative techniques including laid scrim, weaving, knitting, mat forming, lamination and coating. Saint-Gobain ADFORS is still the only company that offers all these technologies under one roof to provide a diverse range of products. With on-site chemists and engineers we continually work with our customers to develop and refine their product reinforcements. Saint-Gobain ADFORS is also well know for their leading brands which include: FibaTape drywall finishing products and accessories, New York Wire insect screening and accessories, GlasGrid pavement reinforcement grids and Novelio wall coverings.

To learn more about Saint-Gobain ADFORS, visit www.sg-adfors.com.