Posted October 25, 2022

APA Names New Chair and Vice Chair

New trustees also join APA board. 

A new chair, vice chair and two new members have been elected to APA – The Engineered Wood Association’s Board of Trustees.

Ashlee Cribb
Doug Asano
Stephen Williams
Richie LeBlanc

Ashlee Cribb, vice president of wood products for PotlatchDeltic Corporation, has been elected to serve as chair on APA’s Board of Trustees, succeeding Roy O. Martin III. Cribb steps into this position after being elected vice chair earlier this year. Her areas of expertise include sales, marketing, strategic planning and operations management. Before joining PotlatchDeltic, Cribb was senior vice president and chief commercial officer for Roseburg Forest Products.

She previously held leadership positions at Georgia-Pacific, including vice president of industrial packaging. She also has 21 years of experience working in the chemical industry at Imerys Performance Minerals and Solutia, Inc. (formerly Monsanto). Cribb earned an MBA from Washington University and a bachelor’s degree in chemical engineering from Georgia Institute of Technology.

Doug Asano, senior vice president of sales & marketing for Roseburg Forest Products Co., has been elected to fill the vice chair position. Asano leads Roseburg’s sales, marketing, logistics, customer service and fulfillment teams. Asano joined Roseburg in 2020 as the director of sales excellence, focused on process and systems improvements and sales training.

Before joining Roseburg, he worked at Huber Engineered Woods for more than 16 years in multiple commercial leadership roles, most recently as vice president of sales and marketing. Asano started his career in investment banking at JP Morgan & Co. and then private equity at Berkshire Partners. He earned his bachelor’s degree in economics with honors from Dartmouth College and his MBA from The Tuck School of Business at Dartmouth College.

Two new members to the board include:

• Stephen Williams, executive vice president and chief financial officer of Western Forest Products. Williams joined Western Forest Products in May 2014 to assist with implementing Western’s strategic initiatives. He leads the company’s corporate finance, corporate development, investor relations, IT, shared services and legal teams. Williams is a strategic leader with more than 25 years of experience in the forest industry and extensive experience in acquisitions and divestitures.

Before joining Western Forest Products, he worked at Interfor. Williams is a chartered professional accountant and holds a bachelor’s degree from the University of British Columbia. Williams is filling the vacancy left by Doug Calvert after Calvert Co., Inc. was purchased by Western Forest Products.

Richie LeBlanc, president and CEO of Hunt Forest Products. LeBlanc has been serving the forest products industry for 22 years. He began his career with Willamette Industries in Ruston, LA, which Weyerhaeuser later acquired. He initially served on the integration team, charged with merging the cultures of Willamette and Weyerhaeuser. He went on to become the land adjustment program manager of Weyerhaeuser’s North Louisiana timberlands organization.

In 2015, he was named director of U.S. real estate operations for Weyerhaeuser. LeBlanc was appointed president of Hunt Forest Products in 2016 and now oversees operations at the company’s Louisiana mills. He earned his bachelor’s degree in business administration and management from Louisiana Tech University. LeBlanc is filling the vacancy left by Travis Bryant as Coastal Forest Products was purchased by Boise Cascade Company.

“The engineered wood industry, like so many others, is experiencing tremendous change,” said APA President Mark Tibbetts. “We are grateful for our volunteer leaders’ service to the industry and APA.”

About APA – The Engineered Wood Association

Founded in 1933 and based in Tacoma, Washington, APA represents about 180 plywood, oriented strand board, glulam and cross-laminated timber, wood I-joist, Rim Board® and structural composite lumber mills throughout North America. Its primary functions are quality auditing and testing, applied research, and market support and development.