Westlake Royal Building Products consolidates US Tile, Newpoint Roofing brands
Westlake Royal Building Products (Westlake Royal) has consolidated two of its roofing brands — US Tile Clay Roofing Products and Newpoint Concrete Roof Tile — under one national brand name: US Tile Concrete and Clay Roofing.
Westlake Royal said the move reflects Westlake Royal’s continued investment in the category and simplifies how customers specify, source and work with tile roofing solutions while requiring no changes to products, warranties, or customer support.
“By bringing together US Tile and Newpoint Concrete, Westlake Royal Building Products is strengthening our leadership in tile roofing and delivering a more connected, complete offering to the market,” said Dustin Kruger, vice president of roofing and stone for Westlake Royal Building Products’ stone and roofing solutions brands. “Our focus remains on durable, high-performance roofing solutions backed by reliable service and long-term partnership. Bringing concrete and clay together under US Tile allows us to support customers more effectively — today and into the future.”
As the largest U.S.-based concrete and clay tile manufacturer in the roofing space, according to Westlake Roayl, US Tile Concrete and Clay Roofing helps ensure long-term reliability and security, with a nationwide presence that enables the widest distribution in the industry.
Product formulations and performance, manufacturing standards, warranties and support remain the same, and US Tile will continue to meet the unique needs of individual markets, including regional-inspired styles and colors, Cool Roof offerings and extreme weather-resistant materials and assemblies.
“For Westlake Royal, tile roofing has never been about one material. It’s about a commitment to quality, made-in-the-USA roof systems that last longer, perform better and look more beautiful,” Kruger added. “That’s why we’ve brought together the expressive heritage of clay and the resilient strength of concrete under one name, one industry-leading portfolio and one simplified way of doing business.”
The US Tile Concrete and Clay Roofing Portfolio includes:
Concrete Roof Tile: US Tile concrete roofing comes in High Barrel, Low Barrel, Slate and Shake styles in a range of colors, including Cool Roof options. The concrete tiles are engineered for long-term performance and are designed to help protect against fire, intense UV exposure and certain severe weather conditions when installed as part of a code-compliant roofing system. They offer natural resistance to rot, insects and come with a limited lifetime warranty.
Clay Roof Tile: US Tile clay roofing blends timeless beauty with unmatched performance. The tiles are Class A fire rated and available in options to meet rigorous hail ratings and resist freeze-thaw damage. The tiles are made with 59% recycled content and locally sourced materials, and were the first to earn Cradle-to-Cradle Gold certification. A range of profiles and colors, including Cool Roof options, is available.
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