Jobs matchmaking app reaches over 1,700 users in first 5 months
Shiftapp, a new online application launched in March 2026 for employers and jobseekers, has already reached more than 1,700 users, according to its creator, Jessica Cockrell. She created the concept to solve an ongoing problem she and her husband experienced in their electrical contracting business: finding employees.
They wanted to give people looking for work and businesses looking for help a more direct way to find one another and start a conversation.
ShiftPass has been growing without outside investors, and Cockrell is building her self-funded technology company to help workers and employers find one another more directly.
Job seekers use ShiftPass free. The app supports opportunities ranging from individual shifts and part-time work to full-time positions across industries. It is not a temporary staff-ing agency. Employers hire directly and remain responsible for their own screening, onboarding and employment arrangements.
According to Cockrell, hiring challenges today reflect a disconnect in how recruiting and hiring have changed. Walking into a business to ask about a job once offered the possibility of meeting a manager, filling out an application, and perhaps being hired on the spot. Today, applicants may instead be directed to an online form, asked to upload a résumé and left waiting without knowing whether anyone has seen it.
From the employer’s side, finding the right person can also take time and money. Cockrell says she wanted to address both sides of that frustration: people who want an opportunity to introduce themselves and businesses that need a practical, affordable way to meet potential employees.
She says the goal of ShiftPass is to disrupt that impersonal cycle by making a direct connection the starting point. She believes people should not have to pay to look for a job, and that finding an employee should not be prohibitively expensive for a business.
Cockrell describes ShiftPass as a dating app for jobs. Workers create profiles reflecting their experience, skills, qualifications and availability. Businesses post jobs and open shifts. When workers and employers connect, they can communicate directly about the opportunity and next steps.
What began with a hiring challenge has become a new chapter for a woman building a technology business from Hilo.
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