STAFDA Reveals Workshop Hosts for Phoenix Convention
Whether distributors, manufacturers, reps, newcomers or well-established leaders, attendees of the Specialty Tools & Fasteners Distributors Association’s November 9-11 Phoenix Convention will be able to set their own agenda to meet their individual goals by participating in the programs being offered.
Here’s a look at the available programs:
SUNDAY, NOVEMBER 9
Four concurrent workshops will kick-off the learning experience. The four programs run concurrently from 8:30 to 10 a.m. and then repeat again from 10:30 a.m. to noon, allowing attendees to participate in the two that interest them the most.
The Self-Empowerment Cycle, Dirk Beveridge
Success in today’s world isn’t just about leadership titles, it’s about taking ownership of your growth, influence, and future. The Self-Empowerment Cycle is a transformative workshop designed to help attendees break through barriers, take bold action, and unlock their full potential, whether in their career, leadership, or personal life.
Value-Added Selling with CoachVAS.ai and Paul Reilly
This workshop will focus on the customer-oriented philosophy to add value, not cost; sell value, not price. Discover how to use tech, including AI, to help add value without losing personal touch. Introducing CoachVAS.ai, an interactive AI tool crafted from the principles, strategies, and tactics of Value-Added Selling.
How to Be an Influencer in Any Market, Mike Staver
There are certain successful principles that are market resistant and if you apply those principles consistently you will be an influencer in any market. Learn the principles necessary to navigate and understand the conditions that lead to being influential.
Finding Your Why: Creating a Compelling Brand Story, Steve Yastrow
Why do customers buy from your company? Why would they be loyal to you? The answers to those questions can unlock a company’s potential for success and differentiate it from the competition. Every company has a purpose, a foundational reason to exist. Business leaders will be guided in finding the why and unify that with their brand and customer experience.
Women in Distribution Luncheon, Megan Greenwood
This year’s Women in Distribution session will be held at nearby Greenwood Brewing, led by founder and owner Megan Greenwood at the brewery’s outdoor beer garden. Her goal was to create a beer allowing women to feel welcome in the industry, something women in STAFDA can relate to.
Emerging Leaders Forum: The Art of Storytelling, Don Yaeger
Called “one of our generation’s best storytellers” by many of today’s great business and thought leaders, Don Yaeger is a 12-time New York Times bestselling author who has spent a lifetime studying the most effective elements of a well-told story. From that experience, he’ll teach attendees how to apply those elements to tell their own stories.
TUESDAY, NOVEMBER 11
Economic Update, Alex Chausovsky The U.S. macro economy finished 2024 on a strong note, with the consumer acting as the main growth driver. For 2025, President Trump’s agenda, particularly his tax cuts, immigration, and tariff policies, are bound to have a substantial impact. What does this mean for the economy and your business? This workshop will deliver practical and actionable advice designed to help attendees plan for future economic conditions and continuously improve their company’s strategic planning initiatives.
Registration for STAFDA’s Phoenix Convention and Trade Show opens Monday, June 23, at 8 a.m. CST from the members-only section of its website, stafda.org.
STAFDA’s host hotels, Sheraton Phoenix Downtown and Renaissance Phoenix Downtown, will also begin accepting reservations within STAFDA’s room block on June 23.
For more information on these programs and STAFDA membership, please contact Catherine Usher at 800-352-2981 or cusher@stafda.org.
This article originally appeared in the April/May 2025 issue of Contractor Supply magazine. Copyright, 2025 Direct Business Media
CONTRACTOR SUPPLY MAGAZINE
The June/July 2025 issue of Contractor Supply magazine is here!
Our cover story,From Dream to Legacy, Jill Tranmer always wanted to have her own business. She never imagined it would be a tool and bearing sales distribution business. Follow her journey at bringing her family together at the Tool Box in Great Falls, Montana.
Also in this issue are Industry Updates on Bulk and Collated Fasteneres; Nailers and Staplers; and Compressors and Accessories.
This digital edition, sponsored by BECK AMERICA Inc., is fully searchable and contains live links to every advertiser and new product listing. Click away!
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