Empire Level announces its True Blue e70 series second generation level. This e70 series (designated e2G) incorporates thoughtful features such as removable eshock pro end caps, AccuEdge2 frame, one-piece hand grips and an eLock center vial system with exclusive two-part Empire e-poxy.
The new features reflect intensive months of panel and field research conducted by Empire.
“Empire studies the category because how pros use our tools on the jobsite is constantly changing and evolving,” says Jenni Becker, president of Empire Level. “One thing that makes our tools stand out is the amount of research we put behind them. Our tools are requested by pro builders the world over because we’ve listened to their requests and responded with innovations that match up with the features they’ve told us are important to them.”
In the new e70 line, removable eshock pro end caps were added when finish carpenters and installation professionals—who need to strike clean lines into corners—asked for removable end caps. The AccuEdge2 frame also creates an improved edge for striking precise lines while an improved one-piece rubber ergonomic handgrip provides all-day comfort and prevents fatigue.
Finally, the patented eLock center vial system, with Empire’s specially formulated and proprietary two-part epoxy, offers significantly improved durability over any other level on the market today.
“This mechanically bonded center vial is a remarkable new design and unique to the e2G level,” notes Becker. “Levels get dropped at the work site everyday. This advancement in design greatly improves durability and maintains accuracy so you can pick up the level and keep right on working. What good is a level if it doesn’t stay accurate after it’s dropped?”