Dorner launches brand unification program
Unveils new umbrella corporate logos and taglines.
Dorner Holding Company, the parent company of Dorner Mfg. Corp., FlexMove and Geppert-Band, has unveiled new logos for all three companies to better unify the brands with a consistent appearance and messaging.
The new corporate brand continues Dorner Holding Company’s commitment to global development, while creating a cohesive look for its company portfolio.
The expansion of Dorner Holding began late last year when it acquired Penang, Malaysia-based FlexMove (www.flexmove.com), a leading manufacturer of flexible chain conveyors for food, beverage, automotive, electronic and other industries.
Then in May, Dorner Holding Company acquired Jülich, Germany-based Geppert-Band (www.geppert-band.de), a premier European manufacturer of belt and modular belt conveyors. Together, these three companies position Dorner Holding Company to deliver customized conveyor solutions to customers and industries around the world.
Along with the new logos, Dorner Holding Company unveiled a new tagline to tie in the strengths of all three companies: Transforming Conveyor Automation.
“The recent acquisitions not only give us a global presence, but additional product and design capabilities as well,” said Terry Schadeberg, president and CEO, Dorner Mfg. Corp. (www.dornerconveyors.com). “The Dorner Holding Company portfolio is a family of companies dedicated to transforming the conveyor automation market.”
For more information on the three brands within Dorner Holding Company, visit www.dornerholdingcompany.com.