Any good home improvement store will offer 10, 15 or 20 different tape measures. Strangely those different makes and models cater for just 10% of the population: the left handed.
So if you're a rightie and you want to keep the measurements facing you, there are just three options:
It's a subtle difference and one that hasn't escaped us. So the R1 tape has its measurements the RIGHT way up. If you're inclined to disbelieve – Go and grab a regular tape measure and see for yourself.
So begin to right the wrong – stop the discrimination of the rightie!