Hand Tools: Vermont American Hand Tools

Vermont American introduces an-all new line of hand tools as part of its overall offering. The new Vermont American-branded hand tool offering includes wrenches, pliers, sockets and other traditional hand tools used by trade professionals.

Vermont American tools will be sold through retailers and co-op accounts. Initially the products are projected to find space on the sales floor in promotional quarter pallets.

Vermont American also developed a corresponding 12-foot merchandising display that incorporates the full range of its high-performance line of best-selling power tool accessories in four-foot sections for drilling/driving, cutting and finishing.

"It's both strategic and logical that a great heritage power tool accessory brand like Vermont American would move into the hand tool market," said Heather Hughes, Robert Bosch Tool Corp., brand manager for Vermont American. "A lot of thought went into product mix and timing of this initiative. This is a great line of well-made hand tools for the professional user or the consumer who's looking for better quality than a store brand can provide."

The Vermont American planogram displays the brand's breadth of line across power tool accessories and hand tools for remodelers and general contractors.

To support hand tool and merchandising programs, the Vermont American's existing website (www.vermontamerican.com) has been revamped to include:

• A resource center that provides end-users with power tool accessory tips, reference charts and guides.
• An online product catalog with details on where to buy.
• Help the Community, an outreach with affiliates of Habitat for Humanity. This is a localized effort to aid community-based projects by donating time and products.
• Launch of the My Remodel sweepstakes, which allows users to upload before and after remodeling photos to earn prizes.

To learn more, call 800.742.3869 or visit www.vermontamerican.com.