STAFDA News, April/May 2015

New Online Marketing Strategies Manual Announced

The STAFDA Board of Directors gave the green light
to the Association’s Online Marketing Consultant,
Bob DeStefano, to write a STAFDA-specific manual on how to best leverage online marketing while producing bottom-line results.

The soon-to-be-released Online Marketing Strategies Manual will be a nine-chapter book on turning a website into a sales machine, how to attract motivated prospects from search engines, nurturing customer relationships through e-mail marketing, how to expand and better integrate the role of social media in a website, along with the metrics to measure online marketing success. At the end of each chapter, there are self-directed questions where the reader can assess their own website and compare it to the Manual’s suggestions.  

DeStefano has helped countless STAFDA members improve and redefine their online image. He regularly attends STAFDA Conventions and at the upcoming November 8 – 10 Phoenix Convention & Trade Show, he’ll lead a workshop on November 8 where he’ll expand on the book’s contents. The Online Marketing Strategies Manual will be available to all members in late spring. Each company will receive a complimentary copy with more available for purchase.

Updated HR Manual
STAFDA’s Human Resources Consultant, Nancye Combs, recently updated her Employee Handbook for STAFDA. Based on member requests for an updated, customizable template, she knew it was time for a new version. Combs’ 2015 Handbook Template is on STAFDA’s website under the members-only section. This is a $2,200 value provided FREE to STAFDA members!

For more information, please contact Catherine Usher, member services director, at (800) 352-2981 or e-mail

University of Innovative Distribution Inspires in Indy
Nearly 600 people from the distribution world gathered March 8-11 at the J.W. Marriott Indianapolis for the 22nd University of Innovative Distribution (UID) — including 38 STAFDA members. The record-number of attendees were able to select from a variety of educational tracts, ranging from sales to marketing to executive management, effectively choosing their own curriculum based on
personal and employer goals. There were also several new classes and instructors included to keep the coursework fresh and timely.

Classes kicked off Sunday morning and students concentrated on a full day of high-level learning. That evening, they were able to get together in a more casual atmosphere for a UID Welcome Happy Hour. Faculty, staff and attendees spent valuable networking time at the hotel’s High Velocity restaurant enjoying appetizers, libations and a variety sports on the multiple screens throughout the room.

Following the reception, STAFDA hosted a dinner for members, including eight UID scholarship recipients (above). The meal allowed members to decompress
with those in the same line of distribution while enjoying Hoosier hospitality. Everyone was able to compare notes on the day’s classes, speakers and contemplate how best to follow through when returning to work.

STAFDA is one of 36 associations co-sponsoring the program. Sponsors meet each June to discuss workshops, speakers, and award Purdue Professional Certificates of Innovative Distribution. It’s given to those who have earned a minimum of 90 hours of approved coursework (including at least one stint at UID, which equals 30 hours). For more information, please contact the STAFDA office at or (800) 352-2981.

Dates have not been set for UID 2016, but it will remain in March in Indianapolis.

For more information on these programs and STAFDA membership, please contact Catherine Usher, member services director, at 800/352-2981 or e-mail, or visit STAFDA’s website,