Sonnhalter to Hold Free Digital Media Webinar

Digital media: Top 10 tactics manufacturers should be implementing.

Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is hosting a free one-hour Webinar on best practices for manufacturers using the evolving digital marketplace on Tuesday, April 6, 2010 at 2 p.m. EDT.

Participants can visit,, to register for the “Digital Media: Top Ten Tactics Your Company Should be Implementing” Webinar. The Webinar will provide tips to navigate through digital channels and best practices that leading marketers are deploying across a variety of industries. Presenting ten pragmatic insider tips, the Webinar will help companies reduce the risks and surprises awaiting manufacturers who wish to embrace the digital age.

“The dawn of the digital era is upon us and navigating this maze is critical to aiding organizations wanting to capitalize on emerging opportunities,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “In today’s world, marketing expenditures might feel more like placing bets rather than sound investments, but this Webinar will show best practices and provide valuable tips on how to embrace the digital marketplace.”

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets.

Sonnhalter introduced its new identity in November 2009 to highlight its expertise in marketing to professional tradesmen. Using the tagline, “Not Afraid To Get Our Hands Dirty,” the identity promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses. The line also refers to the market targeted: the tradesmen who work with—and dirty—their hands every day.

Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesman” to capture the essence of its specialty. Sonnhalter has committed its theme through all elements of the agency, including personnel titles, which now incorporate an aspect of the markets served, a new logo, a new Web site; and a blog at

In 2010, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For information, visit: