Sonnhalter Makes BtoB Magazine's "Top Agencies" List for the Second Year

Named one of the top agencies in the U.S. for second year in a row.

Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been selected by BtoB magazine as one of the top agencies in the U.S. for the second year in a row. Sonnhalter is the only Cleveland area agency to be listed.

Sonnhalter is featured in the small agency category in the March 8, 2010 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that have orchestrated the most challenging, inventive and effective campaigns, to compose its top agencies list.

As stated in BtoB magazine, "Agencies that rose to the top in this year's Top Agencies Special Report worked with their clients to hone in on business objectives and craft marketing efforts to help them succeed in difficult times. Clients looked to their agency partners to provide not only effective marketing communications programs, but higher-level strategic services.

"We are pleased to have made the BtoB magazine 'Top Agencies' list for a second year in a row," said Matt Sonnhalter, vision architect at Sonnhalter. "While the past year has been challenging, Sonnhalter has remained focused on its core niche–the B2T (business-to-tradesmen, a term coined by Sonnhalter) client."

Established in 1979, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter introduced its new identity in November 2009 to highlight its expertise in marketing to professional tradesmen. Using the tagline, "Not Afraid To Get Our Hands Dirty," the identity promotes the employees' willingness to roll up their sleeves and dig deep into clients' businesses. 

Sonnhalter developed the acronym "B2T," which stands for "business-to-tradesmen" to capture the essence of its specialty. Sonnhalter has committed its theme through all elements of the agency, including personnel titles, which now incorporate an aspect of the markets served, a new logo, a new Web site; and a blog at For information, visit: