Rayovac Announces Industrial Distributor Award Winner

Central Wholesalers, Inc. named top distributor for Q4 2010.

In recognition of a key partner's remarkable efforts, Rayovac has awarded Central Wholesalers, Inc. the Rayovac Industrial Distributor Award. The achievement award recognizes Central Wholesalers outstanding performance in sales and distribution of Rayovac batteries and lights for the quarter ending December 31, 2010.

The prestigious quarterly award enables Rayovac to honor distributors for a variety of achievements including sales volume, joint marketing efforts and outstanding performance.

"Distributors play a critical role within the industrial battery industry. This award pays tribute to the outstanding work our distributors put forth to support our business and underscores Rayovac's unwavering commitment to maintaining strong relationships with all of our distributors," said Kim Olson, Director, Industrial, Government and OEM.

Central Wholesalers, which will celebrate its 30th anniversary this year, has posted a 9.4% normalized quarterly growth rate over the last three quarters. Offering their customers the full array of Rayovac battery and lighting products, the Maryland-based company has experienced tremendous growth with the innovative Rayovac UltraPro alkaline contractor packs. The state-of-the-art package design keeps batteries upright and organized while protecting the batteries from damage. A favored design of contractors, the unique packaging furthers Rayovac's dominance in package innovation.

"Rayovac extends congratulations to Central Wholesalers," said Olson. "Central Wholesalers is an exemplary partner and a pleasure to work with. We're proud to recognize their notable achievements and their dedication to our brand."