AEMP Forms Alliance With Ritchie Bros. Auctioneers

Will enhance AEMP professional development and growth ptrograms for equipment management professionals.

www.aemp.orgThe Association of Equipment Management Professionals (AEMP) is proud to announce Ritchie Bros. Auctioneers as the newest member of its prestigious Strategic Alliance Partnership program. As a partner, Ritchie Bros. Auctioneers will be an integral part of the enhancement of AEMP programs designed to provide professional development and growth for equipment management professionals. All partners are committed to AEMP's "Equipment Triangle", the manifestation of higher levels of communication and cooperation between the manufacturer, distributor/service provider and the end‐user, as well as the adherence to AEMP's Standards of Ethical Conduct.

Ritchie Bros. Auctioneers joins an impressive lineup of AEMP partners, including International, John Deere, Caterpillar, Castrol, Volvo, Komatsu, IronPlanet and Trimble. Rob Blackadar, Divisional Manager, Ritchie Bros. Auctioneers, feels that the company's entry into the partnership demonstrates its commitment to the "Equipment Triangle" philosophy and desire to work hand-in-hand with the nation's asset management executives.

Formed in 1980, the Association of Equipment Management Professionals represents fleet professionals working in construction, government, utilities, energy, mining and more. AEMP maintains relationships among manufacturers, users, governmental agencies, educational institutions and others involved in the design and management of heavy equipment.

AEMP created the term "Equipment Triangle". It is the cornerstone of the association's philosophy that a balanced relationship must exist between the End User, Distributor, and OEM/Supplier in the life cycle of a piece of heavy equipment or product. AEMP advances this philosophy through its education and certification programs. For more information, visit