Little Giant Ladder add QR Codes to Products

Users can link to safety, how-to and demo videos in-store or on the job site. 

Little Giant Ladder SystemsLittle Giant Ladder Systems, maker of the original articulating ladder, unveiled today the newest smartphone technology to the hardware industry to increase ladder safety and ease of use. Showcased at the National Hardware Show in Las Vegas (booth 3724), Little Giant Ladder QR, or quick response, codes are now included on product packaging and ladder labels so consumers can easily view safety, instructional and product demo videos in-store or in the comfort of their home.

QR codes are changing how people obtain information,” said H. Arthur Wing, President of Little Giant Ladder Systems.  “Our QR codes give consumers easy access to the information they want and need.  With the scan of a smartphone, people can now view ladder safety and instructional videos on demand anywhere, anytime.”

The new Little Giant QR codes are conveniently located on packaging and ladder labels to meet the needs of consumers.  In the aisle of a retail store, consumers can scan the QR code on the outside of the box and view a product demo highlighting Little Giant’s versatility and innovative safety features.  At home or on a jobsite, a QR code on the ladder will launch an instruction and safety video, a perfect complement to the printed instruction manual provided with each ladder.

“Little Giant Ladder Systems is going beyond what any other ladder company is doing in the hardware industry,” said Ryan Moss, CEO.  “This groundbreaking new initiative of combining handheld mobile devices with the best ladders in the industry will help people be safer while they focus on getting professional results.  Using QR codes is another example of Little Giant’s ongoing mission to engage and connect with consumers to prevent ladder-related injuries and save lives.”

QR codes are increasingly appearing in advertising and on product labeling to allow consumers to link via their smart phones to promotional and edicational content online. Construction trades suppliers are increasingly adopting this technology to add value at the point of sale or point of use on the job site by allowing users to access application and safety content. Another leading edge company in this field is Johnson Level, which began adding QR codes to products last year.

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