SEARCH

IRWIN Tools Launches Domestic Spanish-Language Web Site and Online Catalog

Becomes first tool manufacturer in U.S. to offer full Spanish-language Web site.

---

IRWIN Tools has extended its online services for Spanish-speaking tradesmen with http://es.irwin.com – a full-service Spanish-language resource with easy access to IRWIN's product information, promotions and retail channels, along with customer service.

Setting a new industry benchmark in the U.S., the Spanish-language Web site also includes IRWIN's full line catalog, product reference guides and product manuals for IRWIN's user-preferred brands such as VISE-GRIP pliers and locking tools, MARATHON circular saw blades, QUICK-GRIP clamping tools, SPEEDBOR wood drilling bits, STRAIT-LINE marking tools, UNIBIT step drill bits and HANSON taps and dies.

"One in every four construction workers in the United States is Hispanic, so it is essential that Spanish-speaking tradesmen have access to detailed information about our tools," said Curt Rahilly, Vice President of Marketing for IRWIN Tools. "IRWIN's Spanish-language Web site, the full-line catalog, and bilingual sales force give an important growing audience, projected to account for more than 50 percent of the total construction workforce by 2025, the information and resources they need to make effective purchase decisions."

For more information, call 1-800-GO-IRWIN or visit www.irwin.com.