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Brad Fulkerson Appointed Managing Director of Laticrete Supercap

Will lead brand development of the Supercap self-leveling concrete finishing system.

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Laticrete Supercap, LLC, manufacturer of the revolutionary self-leveling Supercap System, announces the appointment of Brad Fulkerson to the position of Managing Director.

Fulkerson brings an impressive construction industry resume to his new post. Most recently, he was President/CEO of Avalon Flooring LLC, a floor covering installation firm working primarily with General Contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

"I'm excited about the challenges offered by Laticrete Supercap," Fulkerson stated. "Whereas the system is already a tested and proven method, I truly believe we have a start-up business. We have the opportunity to change the way people look at concrete finishing. In particular, because we're marketing a special methodology, one which can deliver 50,000 square feet per day of perfectly flat concrete and eliminate problems associated with deflection."

Holding a B.S. in Engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new Managing Director of Laticrete Supercap is to "ultimately build the brand to such a degree, that it becomes the 'Kleenex' of commercial flooring."

The Laticrete Supercap System is a time-saving, cost-effective method for finishing new concrete or capping existing slabs that meet or exceed finished flooring tolerances. The system is a LEED-qualified, low alkali, self-leveling, cement-based technology that is installed using a patented computer-controlled mobile blending unit. Laticrete International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry.

For more information, visit the corporate website: www.laticretesupercap.com.