Strategic Marketing for Construction Brands: Webcast March 15

Free webcast to address programs that emphasize new customer acquisition and retention strategies.

A webcast from the Construction Marketing Association (CMA) will address the challenge of strategic marketing for construction brands, and offer guidance on how to achieve
market growth. The free webcast for members and non-members is scheduled for
Thursday, March 15, 2012, at 1 pm CST.

CMA Chairman Neil M. Brown will focus on the importance of strategic marketing, new market and new product development, and marketing programs that emphasize new customer acquisition and customer retention strategy. Additionally, he will explain how market research, planning, and various tools support strategic marketing.

³There is a strong need in the construction industry for more strategic marketing initiatives. It is important to consider all the opportunities available for construction brands in order to develop and grow existing and potential business,² explains CMA Chairman Neil M. Brown.

To register for the free Strategic Marketing for Construction Brands Webcast, link to: