New Podcast: CRM in the Age of Social Media

Sonnhalter podcast covers the evolution of customer relationship management.

Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a podcast interview with Russ Hill of Ultimate Lead Systems about the evolution of customer relationship management in the age of social media.

The podcast interview with Hill, who is the president of Ultimate Lead Systems, gives an overview of the way that CRM systems have changed over the years and how CRM tools can track social media ROI.

“With the internet people have information at their fingertips and expect an almost instantaneous response from sellers,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “This podcast gives some valuable insight into how the internet and social media have impacted traditional CRM and lead management.”

“If the goals of social media efforts are to generate awareness, build your brand, drive website traffic and generate leads, the challenge of measuring marketing ROI is the same as it’s always been,” said Hill. “Web, CRM and lead management tools offer specific resources to better measure results.”

The podcast is available