PFERD Launches Training Academy

New Training Academy enhances product training for distributors.

With their stated goal of "To enable sales representatives to become more effective and successful in their job through product knowledge and hands-on experience", PFERD INC. today announced the opening of their PFERD TRAINING ACADEMY at their manufacturing facility in Milwaukee, Wisconsin.

This state-of-the-art training facility is a safe and controlled working environment equipped with a broad selection of power tools and product samples. It is staffed by an experienced team of technical experts all trained at PFERD worldwide headquarters in Marienheide, Germany.

Courses include comprehensive classroom sessions and practical laboratory applications covering PFERD's complete line of abrasives, TC burs, files, mounted points, specialty abrasive products, brushes and power tools. Training schedules are already being planned for 2013 and consist of sessions that run for two and a half days with meals, lodging and ground transportation to and from airport provided for all attendees.

All training manuals and materials are also provided and certificates of completion are awarded to those who complete the program successfully. Distributors are encouraged to contact their PFERD representative to learn more about how they can schedule their sales people for registration in upcoming training sessions.

National Technical Manager, Sam Lombardo, has a broad background in the metalworking industry. Phil Benincaso, PFERD Training Manager, who has been with the company for over twenty years, directs the training efforts in the U.S. Other staff members include trainers, Imre Karetka and Kevin Kolb, both PFERD veterans with advanced training completed at PFERD worldwide headquarters in Germany.

In announcing his company's major commitment to this comprehensive training effort, Sam Lombardo stated, "We are encouraged by the enrollment activity we have already seen and believe distributors recognize that this program will go a long way in making their sales people more effective in demonstrating the advantages and innovations of PFERD products to their customers".

PFERD INC. is the U.S. Subsidiary of August Rüggeberg GmbH & Co. of Marienheide, Germany, a 213 year old leader in the design and manufacture of quality abrasive products, cutting tools, brushes and power tools. ADVANCE BRUSH is a subsidiary of PFERD INC.

To learn more, contact Sam Lombardo at 978-840-6420 or visit