Alltrade Tools Names Dennis Hale VP of Sales

Takes helm of hardware, farm and special markets.

Alltrade Tools today announced the appointment of Dennis Hale to the position of vice president, hardware, farm and special markets. In this newly created role, Hale will lead the sales and business development activities targeting the hardware, farm/ranch, contractor supply, industrial, and special markets distribution channels.

Hale is a 14 year veteran of the hardware industry and has extensive experience in business development, sales, marketing and operations. Prior to joining Alltrade Tools, Hale served as Vice President of Global Sales & Marketing for Swanson Tool Company, a manufacturer and supplier of levels and measuring tools.

“I am excited to grab the reigns of the hardware, farm and industrial channels at Alltrade. I am very fortunate to have an opportunity to work with such a forward-thinking company that will challenge my skill set and experience,” said Hale. “The company has a wonderful and experienced team at every level, and we are on track and destined to do great things together.”

Hale served in the U.S. Navy and graduated from the University of Illinois Chicago with a business degree.

For more information, contact Andy Somerville at 310.522.9008; email: or visit the website at