Universal Forest Products Introduces Dura Color Color-Infused, Pressure-Treated Lumber and Timbers

New line offers durable, cost effective alternative to cedar and redwood.

Universal Forest Products, Inc. (Nasdaq: UFPI), which pioneered color-infused, pressure-treated wood fencing, has expanded its Dura Color product line to include dimensional lumber and timbers.

ProWood Dura Color products are the first and only color-infused, pressure-treated lumber available for nearly every outdoor use, including decks, railings, fences and many other projects.

"People like the natural look of redwood and cedar, but they don't want the drawbacks that come with them, such as high prices and lumber that quickly fades to gray," said Chris Fox, product manager at Universal Forest Products. "ProWood Dura Color wood not only looks like natural cedar or redwood, but its color lasts much longer, and in most areas it is cheaper than cedar and redwood."

To boot, all ProWood Dura Color lumber is backed by the best warranties in the industry: a lifetime limited warranty against termites and rot, and a two-year (no fade) color warranty.

"Independent lumber dealers and builders have embraced the ProWood Dura Color line of treated lumber," Chris added. "With ProWood Dura Color, they can offer a unique product that has the durability and color that homeowners are willing to pay for."

Simply put, only Universal Forest Products offers a complete line of color-treated wood products with all the benefits of ProWood Dura Color, such as:

  • Reliable color that outlasts natural woods and is backed by a two-year, color assurance (no-fade) limited warranty.
  • Lifetime limited warranty protection from termites and rot (fungal decay).
  • Natural redwood or cedar characteristics, unlike with paint or stain.
  • Environmentally Preferred Product, Green Approved Product and GREENGUARD Children & Schools Certified product.
  • Compatible with aluminum building fasteners.

Universal Forest Products has several treating plants throughout the U.S. producing the ProWood Dura Color line of products.

For more information on ProWood or on retail locations, go to