Posted December 12, 2023

Nu-Star/PowerPusher is Acquired by Traction Capital

Deal will support product expansions and service growth. 

At Nu-Star (PowerPusher®), we're thrilled to share some exciting news with our valued customers. As a longstanding leader in material handling solutions, we are proud to announce our recent acquisition by Traction Capital, a Minnesota-based Private Equity and Venture Capital firm. This milestone marks the beginning of a new chapter in our journey, one that promises continued excellence and even greater value to you, our cherished customers.

Key Highlights:

  1. Unchanged Dedication: First and foremost, we want to assure you that our commitment to providing the highest quality products and exceptional customer service remains unwavering. The Nu-Star team you know and trust will continue to be at your service, and there will be no disruptions to our day-to-day operations.
  2. A Pledge to Elevate: This partnership with Traction Capital is not just about continuity; it's about growth and improvement. We are enthusiastic about enhancing our offerings and services to better serve your unique needs. Our aim is to provide you with even more effective and efficient material handling solutions.
  3. Innovation and Technology: With the support of Traction Capital, we are excited to introduce cutting-edge technologies and advanced solutions into our product line. This will result in improved efficiency, safety, and productivity, benefiting you, our valued customers, as we work together to find the best solutions to your challenges.

We understand that your trust in Nu-Star has been built upon years of reliable service, and we are committed to maintaining and exceeding these standards as we move forward. Our CEO, Scott, shares his excitement about this new phase, stating, "This acquisition allows us to bring more innovation and expertise to the table, and we are fully dedicated to delivering even higher levels of satisfaction to our customers."

Ryan, our VP of Material Handling and Sales, adds, "Traction Capital's expertise aligns perfectly with our goals to enhance customer service and deliver the best solutions in the industry. We are confident that our collaboration will bring about significant improvements."
The Nu-Star and Traction Capital partnership stands as a testament to our dedication to you, our customers. Together, we look forward to not only preserving the trust you have placed in us but also enhancing your experience and the quality of our products.

About Traction Capital
Traction Capital is a Minnesota-based Venture Capital and Private Equity firm dedicated to nurturing business growth. Comprising entrepreneurs and business owners, they offer more than just financial investment – they provide invaluable guidance, a strong network, and a commitment to help businesses succeed. Headquartered in Wayzata, MN. For more information on Traction Capital please visit

About Nu-Star
Nu-Star, the parent company of PowerPusher®, is a global manufacturer with a history dating back to 1959. We specialize in engineered material handling solutions, leveraging our extensive industry experience to provide cutting-edge, cost-effective load-moving solutions with a strong focus on productivity and safety. Our customer-centric approach involves collaborating with engineers to tailor solutions for individual needs. We are headquartered in Shakopee, MN. For more information on Nu-Star and its PowerPusher ® technology, visit