American Concrete Institute Unveils New Logo

Two celebrations planned for World of Concrete.

The American Concrete Institute (ACI), which develops and disseminates consensus-based knowledge on concrete and its uses, will unveil a new logo and tagline during two public events at World of Concrete on Tuesday, January 21, 2014.

Concrete contractors and artists will unveil a newly placed 15-foot replica of ACI’s logo in a pervious concrete slab.  Using color-matched glass aggregate and supplemental cementitious materials fly ash and silica fume, the pervious concrete slab will feature a larger-than-life representation of the new, modern, vibrant, and professional logo and “Always advancing” tagline for the 110-year-old American Concrete Institute.  

ACI President Anne M. Ellis and project team members will be on hand to talk about the logo development and design/construction of the slab.  

Always advancing – The American Concrete Institute is a leading authority and resource worldwide for the development and distribution of consensus-based standards and technical resources, educational programs and certifications for individuals and organizations involved in concrete design, construction and materials, who share a commitment to pursuing the best use of concrete.

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