Vidmar Unveils New Name, Logo and Tagline

Vidmar becomes part of Stanley Industrial & Automotive.

Effective immediately, Vidmar has announced it will become part of Stanley Industrial & Automotive, LLC. Stanley Industrial & Automotive, LLC represents the unification of over fourteen globally recognized premium brands and provides multi-platform solutions to the industrial and automotive repair industry backed by the strength of the world’s largest tool company.

As part of the unification, Vidmar joins the Storage & Workspace Systems business unit and is unveiling a new company look with a revamped logo and tagline, Smart Versatile Storage. The updated elements reflect key characteristics of Vidmar products, including strength, durability, and adaptability.

“As we evolve our brands, it’s important to move forward without losing our core identity or existing equity,” said Christine Yingli Yan, President of Storage & Workspace Systems. "We have built our reputation by providing quality products and service over the years, and we appreciate your support and patronage. We look forward to elevating our company to an even higher level with these brand changes.”

Customers can arrange for a free analysis of their storage needs by calling 800-523-9462. Detailed information on Vidmar products is available at