Grace Joins HomeSphere

Grace joins preferred suppliers for construction B2B digital lead generation service.

Lakewood, Colorado-based HomeSphere Inc. announces that Columbia, Maryland-based Grace Construction Products will join BRI, HomeSphere’s digital lead-generation and customer loyalty platform, opening up new customer opportunities for Grace and its residential building materials.

The partnership will connect HomeSphere’s growing builder network to the innovative solutions that have established Grace as a world leader in premium construction chemicals and building materials. Through BRI, HomeSphere’s local and regional builders will have exclusive access to Grace’s residential building materials that provide robust weather protection and contribute to energy efficiency, critical to building high-performing homes.

“Architects, engineers and builders have trusted and relied on Grace high-performing products for decades,” said Sonya Santos, Grace’s Director of Marketing, Specialty Building Materials. “Now HomeSphere’s residential builder team will actively promote the Grace product portfolio to them as well. Additionally, the initiative further supports the Grace existing distributor network through the efforts of the HomeSphere team to create high quality leads.”

Grace joins more than 80 preferred building product manufacturers in 23 product categories that are using HomeSphere BRI and its first-in-the-industry digital marketing services to connect with local and regional builders. In 2013, these builders constructed 14 percent of the total new single-family homes built in the United States.

“Grace is a global specialty construction materials provider that still maintains a very local focus, with excellent customer service,” noted HomeSphere Vice President of Sales, Chris Toth. “We are proud to be aligned with an industry leader.”

HomeSphere develops and manages the homebuilding industry's first and only B2B digital lead generation service, connecting more than 80 preferred building product manufacturer brands across 23 product categories with more than 16,000 local and regional homebuilders. Visit or call 1-800-274-2632.

Grace is a leading global provider of specialty construction chemicals and building materials that are used to enhance the durability, strength and appearance of structures.  More information about Grace is available at