Kennedy Introduces New Brand Identity

New logo and slogan build on company's heritage of quality.

Kennedy Manufacturing, a leading manufacturer of tool storage solutions, is pleased to announce the new brand identity introduced at the Industrial Supply Association (ISA) trade show in New Orleans earlier this month.

The rebrand reflects both the company's heritage and its future.

The new logo is designed to be simple, clean and innovative. The company continues to build on its position as a strong American brand because every Kennedy is "Built Right and Built for Life."

The new brand is the result of research and creative by Be Branded, a global brand, strategy, and design firm. BE worked extensively with Kennedy employees, distributors, end-users, and customers for input that provided the basis and foundation for the development of an identity that symbolizes the refreshed strength and renewed innovation that represents Kennedy today.

The new messaging, ‘Built Right. Built for Life.’ is developed to reinforce the company’s core principle with distributors and end-users. Kennedy’s legacy is about taking pride in making a quality product. It is American ingenuity at work; Howard Kennedy created the country’s first metal toolboxes and storage cabinets over a century ago. Today, the first is still the finest – every Kennedy is designed and built with the best materials and craftsmanship so that they’ll last a lifetime – Guaranteed.

"Kennedy is more than quality and American pride, it is the storage solutions that are Built Right and Built for Life, which is exactly what our customers can count on every time - guaranteed." said Craig Martin, VP of Sales & Marketing.

For more information, go to