AZ Lifting Hardware Adds Regional Reps

Capital Marketing will represent AZ in SE states; Batten Company will serve the South.

AZ Lifting Hardware (AZLH) is proud to announce they have teamed up with Capital Marketing, to represent them in the states of Florida, Georgia (E), North Carolina, South Carolina and Virginia and the Batten Company, to cover Alabama, Georgia (W), Kentucky, Mississippi and Tennessee.

Capital Marketing was established in 2002 by Robbie Gilchrist to represent fastener related manufacturers’ products to fastener and specialty tool distributors. A veteran to the fastener industry, Robbie began his career in fasteners in 1972 and opened Capital Fasteners in 1985 which he sold in 1999. For more information about Capital Marketing call 336-906-9401; email or see their web site

Batten Company is owned by Randy Batten. Randy is also a veteran to the fastener industry having begun his career in 1981 with J R Richards out of Chattanooga, TN. To contact the Batten Company call 205-401-7929 or email at

“The addition of these two fine organizations will help us better serve our current customers as well as meet with folks we are not doing business with to introduce our products and the services that make us unique in the marketplace.” Says Chuck Smith, president. “We can do a much better job in the southeast and now we’ll have the team to make it happen."

AZ Lifting Hardware is a wholesale distributor of globally produced industrial lifting hardware such as turnbuckles, eye bolts, shackles, hooks and related wire and chain hardware and a manufacturer of Special length eye bolts through 1 1⁄2” (36mm) diameter.

They have served the fastener, rigging and industrial distribution markets since 2006. To request a catalog or more information visit their web site or contact them at: 7150 W. Roosevelt St. Ste C101, Phoenix, AZ 85043. Ph: 888-936-1466, Fax: 623-936-8909.