Danielle Mohn Joins as Chief Marketing Officer

Joins online home improvement retailer from Petco. has named Danielle Porto Mohn as its chief marketing officer. has named Danielle Porto Mohn as its chief marketing officer. Based in Chico, Calif., Mohn will lead the company’s efforts to further advance brand awareness, develop long-term customer relationships, expand mobile and marketplace offerings, and lead the expansion of’s marketing channels to grow revenue streams.

With more than 15 years of experience in brand marketing, technology and customer relationship management, Mohn will be responsible for helping to evolve the brand to a relationship-centered promise and define unique customer experiences for both consumers and trade professionals.

“We are thrilled to welcome Danielle Mohn to the team,” said Christian Friedland, president and founder of “As our company continues to grow, Danielle’s expertise will be essential in helping us navigate new business channels, evolve our brand position and further solidify our reputation as an industry innovator.”

Most recently, Mohn served as vice president of marketing and consumer strategy at Petco where she had a leading role in the development and launch of an award-winning 360° brand transformation, which garnered top-tier media coverage in AdAge and AdWeek. As a result of the campaign, Petco was named 2014 Brand of the Year by Ace Metrix, as well as #1 in Retail and #6 Overall Ad of 2013 by BrainJuicer. While at Petco, Mohn also established a best-in-class customer insights team dedicated to improving marketing strategies and delivering unparalleled return on investment.

Prior to joining Petco, Danielle held senior level marketing positions with a variety of well-known companies, including Guitar Center, Harrah's (Caesars) Entertainment, Albertson’s and Teradata. Mohn holds a Bachelor of Business Administration in Marketing from the University of Georgia’s Terry College of Business as well as an A.B.J from the University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.

“I am looking forward to rolling up my sleeves and collaborating with the amazing team at,” said Mohn. “With deep roots in tech, their user-friendly site is matched by the high-touch customer service provided by each dedicated product expert, who can guide consumers and trade professionals every step of the way. is truly the ‘best kept secret’ in home improvement, and I am eager to showcase this unique value proposition that sets them apart from all others in the home improvement industry.”

Based in Chico, CA, is the third-largest online home improvement retailer with an extensive network of online specialty sites providing expertise in plumbing, lighting, door hardware and ventilation. A trusted partner for professionals and customers alike, helps take the guesswork out of any home improvement experience. For more information on, visit