Posted September 9, 2015

LINE-X names Dennis Weese president

Weese joins LINE-X as Kevin Heronimus retires.

LINE-X, North America’s largest automotive aftermarket retail franchise, announced Dennis Weese as their new President.LINE-X, North America’s largest automotive aftermarket retail franchise, announced Dennis Weese as their new President. As the new President, Weese will use his leadership skills, business acumen and franchising experience to lead LINE-X’s team of dedicated professionals in continuing with their company vision and direction.

After serving as president of LINE-X for six years, Kevin Heronimus will retire to spend more time with his family.

“Dennis has an incredible history of valuable experience and a personality that I believe will complement our LINE-X family culture,” said Heronimus. “I am thrilled and hopeful for Dennis and his new role with LINE-X. He has so much to offer to our team and though I’m sad to go, I truly believe LINE-X will thrive under his leadership. I am so proud to have been a part of LINE-X history and look forward to watching its continued success.”

“I am honored to have the opportunity to become a part of the LINE-X team as we continue to lead the market place,” said Weese. “I hope to use my strong business and franchising experience to take the company to the next level and look forward to collaborating with the existing corporate team and franchises to make the best strategic decisions for our future.”

In Weese’s most recent position, he was responsible for all of Cash America’s retail services operations. With more than two decades of executive experience, Dennis brings an immense amount of knowledge of strategic store-front operations that will further expand LINE-X automotive aftermarket franchise. As president, Weese is dedicated to ensuring LINE-X’s continued expansion, using his years of experience as an operations leader in multiple business environments.

LINE-X continues to lead the marketplace with innovative coatings made in the United States that provide unique solutions to customers in a variety of industries, including automotive, commercial, manufacturing and military applications. LINE-X is committed to leading industries that utilize spray-on applications and expanding automotive aftermarket retail franchise locations across North America.

For more information about LINE-X products, applications, franchise locations and franchise opportunities, visit LINE-X online at