Posted June 15, 2017

Evergreen Marketing Group announces 2017 manufacturer sales rep workshops

Popular workshops will be held in Dallas, Orlando and San Francisco.

The Evergreen Marketing Group has selected the 2017 dates and locations for its popular one-day workshops for independent and factory-direct sales reps. Called “Managing your Relationships with Independent Distribution,” the workshops have been held around the country since 2006 and focus on sharing best practices in working with independent distributors.

In 2017, the workshops will be held:

  • June 29 – Orlando, FL
  • August 31 – San Francisco, CA
  • December 14 -- Dallas, TX

“These workshops continue to be very popular with both factory-direct and independent manufacturer sales reps,” said Evergreen CEO Kevin Higginbotham. “We started these workshops more than 10 years ago to help improve the relationship between independent distributors and the manufacturer sales reps who call on them. We cover subjects like distributor financials, best methods for communication, and joint marketing and sales planning. The feedback we get from attendees has been fantastic.”

Attendees particularly like the distributor panel discussion held at each workshop. During the panel discussion a group of Evergreen construction/industrial distributors field questions from workshop attendees.

“We call it ‘amnesty day’ where no question is out of bounds,” said Higginbotham. “The panel is a great way for a factory or independent rep to hear directly from a group of distributors about the key issues that can impact their relationship.”

There is a nominal fee to attend the workshop. For more information, contact the Evergreen Marketing Group at 972-242-1600.

The Evergreen Marketing Group is a member-owned cooperative founded in 1989 by six construction/industrial supply distributors. It currently consists of 66 distributors with more than 280 locations in the United States and Canada and has combined revenues of over $1.9 billion dollars. The group is focused on driving growth and profitability of its distributors and preferred suppliers through an on-going program of training & education, business development and partnering.

Evergreen maintains a state-of-the-art 11,000 square foot training center in Farmer’s Branch, Texas and offers the industry’s only professional certification program for distributor sales and operations people. Evergreen members are the leading distributors of tools, fasteners, concrete accessories and other construction/industrial products.

For more information, contact Kevin Higginbotham at 1-800-859-8733 and visit