Posted July 5, 2017

MAKITA launches Spanish website viewing

Content-rich website extends Makita’s engagement with Hispanic contractors.

Makita U.S.A., Inc. has re-launched its feature-rich website with an option to view content in Spanish. The new feature, which can be activated with a single mouse click, shows a range of content in Spanish including product data, service options, warranty information, promotions, select videos, and more.

Industry-Leading Engagement of Hispanic Contractors
It is the latest in Makita’s industry-leading engagement of Hispanic contractors, who account for nearly 40 percent of the US construction labor force. This share continues to grow and Makita continues to create new ways to reach this audience through leading sales and marketing efforts: from soccer-focused sponsorships and related wearables to game-day activation, Spanish-content advertising, store events, and more.

"Makita is focused on professional trades, and we reach contractors where they work, where they learn and where they play,” said Raquel Portillo, senior marketing specialist, emerging markets, Makita U.S.A. “For the growing number of Hispanic contractors, we reach them where they work through job site initiatives, and off the job site through leading sponsorships that include the Mexican National Soccer Team and Major League Soccer.

"The addition of Spanish language web content is a big step in reaching Spanish-speaking contractors where they learn. The Makita website now looks more like the market we serve, which is increasingly diverse and demanding of more rich content to make the right purchase decision."

An Online Tool to Find a Better Solution
The website and the Content Management System that drives it are both built with Makita’s Emerging Markets strategy in mind. With the new option to view content in Spanish, the Makita website is a powerful resource for the full spectrum of tool users and dealers. For anyone with a Spanish-language preference, a single mouse click will re-load the site so key content displays in Spanish (and back to English, if preferred). Users can also go direct to Spanish language content with the URL or

"Makita is an engineering company focused on new innovation that helps contractors solve problems and work more efficiently,” said Brent Withey, director of brand marketing, Makita U.S.A. “The website allows users to search and navigate through the full range of Makita solutions and technologies while delivering a rich experience on all screens, from desktop to tablet and mobile. Now this rich online experience is vastly improved for our Spanish-speaking audience."