Posted May 10, 2018

Arrow Fastener relaunches Pony, Jorgensen and Goldblatt brands

Iconic American brands to be relaunched under Arrow leadership.

As part of Hangzhou GreatStar Industrial Company, Arrow Fastener proudly announces the relaunch of the Pony and Jorgensen adjustable clamping brands and Goldblatt tile, drywall, concrete and masonry tools to the North American marketplace in mid-2018.

GreatStar, based in Hangzhou, China, is one of the largest hand tool manufacturers in Asia, specializing in designing and manufacturing high-quality products for DIY, professional and industrial markets globally. Arrow Fastener, based in Saddle Brook, N.J., is the leading manufacturer of staple guns and heavy duty staples in North America.

Arrow’s sales, marketing and distribution teams have a proven track record in the hardware industry which will be harnessed to support and grow these three widely-known brands. Arrow’s strategically located New Jersey facility will become a primary distribution center for Pony, Jorgensen and Goldblatt products, in addition to Arrow’s own expansive current product line.

“As a respected American tool brand, Arrow products are ‘must-have’ items for many retailers in North America and elsewhere. Given Arrow’s sales and marketing capabilities, combined with GreatStar’s manufacturing expertise and innovation pipeline, we are well positioned to deliver high-quality, innovative products under all these iconic American brands: Arrow, Pony, Jorgensen and Goldblatt,” said Arrow President Gary DuBoff.

Case-in-point: Over the past 18 months, GreatStar has been recreating the Pony and Jorgensen products at their state-of-the-art manufacturing centers in China. Of the original 500 skus, GreatStar is recreating the 200 top sellers. These are the products which will support the reintroduction of the brands.

“GreatStar has taken great care to recreate the tools as faithfully to the originals as possible and has executed on a firm commitment to make the new tools at least as good, but preferably better, than the original U.S. made product,” said DuBoff.

Arrow is currently in the process of stocking the Saddle Brook, N.J. warehouse with Pony, Jorgensen and Goldblatt inventory to feed the growing business. The company expects the warehouse to be fully stocked and operational by July 2018.

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