2019 State of the Woodworking Industry survey now available
Wide-ranging report includes tools, equipment and brand implications.
Woodworker’s Journal Magazine, one of the nation’s premier home shop-focused woodworking titles, has just completed the latest volume in their series of highly regarded “State of the Woodworking Industry” (SWIS) reports. The survey group was comprised of over 16,000 opt-in, self-identified woodworkers and DIYers and represents a broad-based compilation of consumer buying habits, media use, purchasing triggers, brand perceptions and usage. The 2019 report is the 5th such report produced and published by Woodworker’s Journal since 2006.
“The 2019 SWIS is a detailed and revealing window into the woodworking and DIY world that’s not available anywhere else,” says Rob Johnstone, Publisher. “Each time we’ve done the survey and compiled the report, we’ve been blown away by the data we’ve gathered along with the insights into trends and industry changes.”
Among the current reports’ implications and revelations are the following examples:
- Elmer’s Glue has lost nearly 50% of its perceived brand value with woodworkers since 2006. (Q#24)
- Power Sharpening System ownership has increased by 14% since 2010, and one company owns 24% of that market. (Q#77)
- 65% of those surveyed have used Amazon reviews as part of their pre-purchasing research. (Q#136)
SWIS also provides insight into woodworker and DIYer purchasing decisions. The survey included the answers to questions such as:
- How important is SawStop-like safety gear to a purchasing decision?
- How many of those surveyed are looking to buy a new stationary or benchtop power tool in 2019?
- How important are web-based influencers (bloggers) to the woodworking/DIY community
The 2019 SWIS report is easy to read and digest, and includes charts of compiled data.
The complete SWIS report is available to the woodworking industry with certain restrictions. Those interested in finding out more about the information revealed in the 2019 SWIS report can contact: Mark Hagen., Ph 312-286-4926 or email mhagen@woodworkersjournal.com
For more information visit Woodworker’s Journal.
CONTRACTOR SUPPLY MAGAZINE
The October/November 2024 of Contractor Supply magazine is here!
Our cover story, A Rewarding Passion - Dale Hahs II, third-generation of Denver's AIS Industrial & Construction Supply, is STAFDA's incoming 2025 president.
A Special STAFDA section featuring a welcome address, an agenda, session previewss by presenters and much more. Also in this issue are our Industry Updates on: Lifting, Moving and Material Handling; Lasers, Levels and Measurement; Hand Tools; Cordless Power Tools; Drill Bits and Cutting Tools; and Toolboxes, Bags and Belts.
This digital edition, sponsored by BECK AMERICA Inc., is fully searchable and contains live links to every advertiser and new product listing. Click away!
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