Posted November 14, 2019

SureWerx acquires Sure Foot Corporation

Sure Foot manufactures the Due North brand of winter traction aids.

SureWerx USA, a global supplier of professional tools, equipment and safety products, has acquired Sure Foot Corporation, maker of the Due North brand of winter traction aids.

Terms of the acquisition were not disclosed.

Established more than 35 years ago and based in the Red River Valley of North Dakota, Sure Foot developed the patented replaceable spike technology that incorporates exclusive military grade tungsten carbide spikes, the strongest in the industry. This allows the use of a smaller diameter spike, which penetrates ice more easily while at the same time offering unparalleled durability.

“Adding Due North to our growing world-class portfolio of SureWerx brands propels us toward our goal of becoming a global leader in safety and productivity,” said Chris Baby, SureWerx chief executive officer. “With its innovative line of traction aids, Due North is a sure fit with our corporate strategy to significantly deepen our offering for the professional PPE safety markets in the U.S., Canada and globally.”

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