Posted May 11, 2020

STAFDA to host free sales webinar tomorrow

Selling in Tough Times & Tough Markets is set for May 12.

May 12, 2020
10:00 - 11:00 a.m. (Eastern)
Presented by Paul Reilly, STAFDA's Sales Consultant

This tone-setting webinar introduces STAFDA members to the inspirational and practical message of hanging tough mentally and hanging on to profit in these incredibly difficult times.

You fight this battle on two fronts. One: You fight it on the streets with your knowledge and skills. Two: You fight it in your mind — your thinking and your attitude.

In tough times, some companies survive, some fail, and some thrive. STAFDA’s Sales Consultant, Paul Reilly, will use this webinar to demonstrate how to thrive and gain traction in tough times.

The topics covered include:

  • Identifying three mistakes salespeople make in difficult times
    Understanding buyer concerns in harsh market
    Embracing the “tough times attitude”
    Supporting and selling strategies for tough times

After this training salespeople will be able to:

  • Discuss how to overcome the top mistakes salespeople make in times of trouble
    Describe concerns buyers have
    Detail ways to mentally prepare for tough times
    Describe how to protect existing business

This free webinar will be a 45-minute fast-paced, content-rich module followed by a 15-minute question and answer session.

Paul Reilly is president of Tom Reilly Sales Training and has business-to-business sales experience in the distribution industry. He formerly sold tools and fasteners for Hilti joining Hilti Master’s Club in 2010 and recognized in 2011 with his induction into their three million dollar sales club. He is co-author of Value-Added Selling (4th edition) and STAFDA’s Inside Sales & Service Pro manual, writes STAFDA’s Sales Advisory, and is a faculty member of the University of Innovative Distribution (UID).

Register Now

Questions? Please feel free to contact us at or call 262/784-4774.