Posted August 3, 2020

Stabila launches "True Pro Ladies" campaign 

Campaign inspires women in trades worldwide and partners with fundraising for children's hospice.

The number of craftswomen in construction and construction-related trades is still very low worldwide. Due to the critical shortage of craftspeople in modern societies, however, career opportunities for women have never been better than today. Unfortunately, the women who have opted for such a profession still do not get the attention and appreciation they deserve.

With the "True Pro Ladies" campaign, Stabila brings together craftswomen all over the world in their community, draws attention to successful women in trades and crafts and is committed to the next generation of women in the trades. Together with the spanning "True Pro" campaign, this project adds to the successful social media activities of Stabila. The "True Pro" campaign design also marks the start of this year's creative fundraising campaign for a children's hospice.

Encouragement for young craftswomen
For many years, Stabila has been committed to young people in the crafts sector, with a particular focus on the young generation of women.

“We consider the promotion of young people in the trade a central brand value, since Stabila as a specialist for measuring tools has been closely connected with the trade for over 130 years. In addition, the lack of young craftsmen and craftswomen is a major global problem. Through our targeted activities, we want to make a contribution to encouraging more young people to choose a profession in the building trade“, explains Holger Binder, Director Sales and Marketing at Stabila.

As part of the "True Pro Ladies" campaign, craftswomen or young women with a passion for the trade can exchange information on Instagram with the hashtag #trueproladies and become part of the community where they find mutual inspiration and motivation.

In addition to the USA and Canada, craftswomen from Germany, Austria, Australia, New Zealand and Great Britain are taking part in the campaign. The project “Women in Crafts” reaches almost 200,000 people worldwide in the relevant target group via Stabila's social media channels.

Folding rules for a good Cause
Apart from this, Stabila is involved in a worldwide fundraising campaign called "Ruler for Children" which benefits the children's hospice Sterntaler in Dudenhofen in the Palatinate. At the heart of the campaign are folding rules designed by the participants themselves. A blank template for the design is available online for download from Stabila at @stabila_usa_canada. The created design, which can consist of logos, sayings or drawings, is posted on Instagram together with the hashtags #rulerforchildren and #stabila.

For each design posted before November 1, 2020, Stabila will donate five euros to the children's hospice Sterntaler where terminally ill children and their families get support on their difficult way.

Once the campaign is over, seven winning designs will be chosen and printed on folding rules. The winners themselves will receive 30 copies with their design. “We as the Stabila family are proud that our worldwide community is committed to this good cause, and we hope that this year's campaign will again be a lively one, with many creative results“, says Dr. Ulrich Dähne, Managing Director of Stabila.

The design for the campaign was created by the Karlsruhe artist Rene Sulzer, who as a painter and varnisher has a background in craftsmanship. For his design, he was inspired by Stabila's corporate culture and corporate design and took up the typical yellow and black of the Stabila logo or the functionality of a spirit level.

STABILA is a well-known, distinguished manufacturer of branded measuring tools of the highest quality. The product range comprises spirit levels, lasers, electronic measuring tools, rules and tape measures. Approximately 600 employees are committed to STABILA’s success worldwide, including around 350 in Germany at the headquarters in Annweiler in the Palatinate.

The STABILA brand can be found in over 80 countries and, in many of these, it is the market leader in important measuring technology sectors. We owe our worldwide success and the continuation of our sustainable growth trajectory to our innovative strength, our application- oriented product development in close cooperation with construction and trade professionals, our numerous patents, our modern production techniques and the constant development of our sales and marketing activities.

Further information is available at